About us
Come behind the scenes at Nailster and learn more about who we are, what drives us, and how we work to ensure you as a customer.
We share our values, insights, and not least the journey that has shaped Nailster into what we are today.
Nailster’s Mission & Vision
We want to inspire nail enthusiasts across the country to say goodbye to the expensive habit and encourage them to dive into creating beautiful nails at home. We carry our mission through with our professional DIY solutions via our social media and here on the website.
Although we are incredibly honored to be the most searched nail brand in Denmark our dreams do not stop here. Our vision is to become a well-known and loved nail brand in the rest of Europe and thereby be a proud supplier of Gel Polish and professional starter kits.
Nailster’s Values
Every customer is unique
Each individual customer is a unique part of our story, a part of our brand, a part of the community. We cherish our special bond with our community and will continue to develop it and create products, experiences and benefits that will strengthen this bond even more.
Quality service & products
We never compromise when it comes to the quality of our products. We work closely with our suppliers and care deeply about offering products we can truly stand behind. We are extremely selective about which products we have on our webshop and what we send home to you.
Affordable prices
We want everyone to have the opportunity to create beautiful nails at home regardless of income.
Passion
We are a dedicated and passionate team. We believe that passion is an essential core value that influences us as a brand. We want our customers to have the same passion for our products as we do.
2019: An idea becomes Nailster
Nailster was founded in the summer of 2019 as a response to a clear gap in the otherwise vibrant nail universe. More and more people were starting to do their own nails at home, but the products were either not safety tested or did not meet the high salon standard.
We ourselves experienced how difficult it was to find good quality products at a fair price. We missed a brand that prioritized both safety, quality and affordable prices. And we quickly realized that we were not the only ones.
The choice was clear: Either we compromised, or we created our own brand. We chose the latter. This became the beginning of Nailster’s journey.
A community of nail enthusiasts
For us it was never just about selling products, we want to help people succeed. That is why we have invested in a strong customer service team and spent countless hours guiding our customers through their DIY journey.
We have created a fantastic learning universe that is continuously updated with new knowledge and inspiration to help you on your nail journey.
Through close collaboration with our customers, ambassadors and based on the feedback we receive on an ongoing basis, we have built a community where we are constantly learning together.
A community where you not only learn but also help each other.
The largest online webshop of Northern Europe
In just three years we grew to become Northern Europe’s largest online webshop for Gel Polish and nail products. We are proud of our strong expert team and of the fact that more than 50,000 nail lovers in Denmark, Norway, Sweden and Finland have embraced Nailster.
With us high quality and fair prices go hand in hand. You can find more than 250 colors in our selection and we dare say that you will fall in love with more than one. In addition we offer everything in accessories for nail art, removal and much more.
2025: We have big dreams for the future
With passion, curiosity and faith in what we do, we continue the journey toward inspiring even more people across Europe one beautiful manicure at a time. We want to be the brand you think of when you want quality, creativity and confidence in your DIY nail journey.
We will continue to develop innovative products that make it easy and fun to create professional results at home and we promise to keep listening, learning and improving every single day.
The journey has only just begun.
Responsibility and safety – Bureau Veritas
Even though we have learned a lot, we at Nailster know that we cannot – and should not – do everything ourselves. As Northern Europe’s largest nail brand we take our responsibility seriously. Both toward our customers and the industry.
That is why we have a close collaboration with Bureau Veritas, one of the world’s leading companies within inspection, certification and chemical safety. Together we ensure that our products always meet current requirements and standards.
Bureau Veritas supports us with invaluable knowledge about ingredients and processes.
For us it is not just about beauty, but about beauty with care.
Honest communication you can trust
At Nailster we believe that when we give our customers clear and reliable information about both the contents and the correct use of our products, we are not only creating beautiful nails, we are also creating confidence, insight and the ability to make informed choices.
With us honest communication is not just an ambition but a given. We place great importance on being honest in everything we say and convey. For beauty should never compromise health. Beauty should lift you, strengthen you and be something you can enjoy with a clear conscience.
This way we ensure that our customers have access to professionally grounded guidance so everyone can create beautiful nails in a safe and secure way without compromising the health of their nails.
We know that our customers are happy with us, and we are happy with them. We greatly appreciate everyone who continues to support us so we can keep improving and delivering products that both inspire and make a difference in everyday life. For us it is not just about nails, it is about the feeling of doing something good for yourself.
Team Nailster